Blog 1: Yikes, Chipotle...

The tone of Chipotle addressing the issue is appropriate for the problem because the company sounded like they are just as upset as the customers about the circumstance. Chipotle made it known that they take health safety seriously. They even have a dedicated FAQ page on their website for the situation. They mentioned a descriptive solution that will be implemented at all the locations to prevent this issue from happening again.

"Chipotle Field Leadership will be retraining all restaurant employees nationwide beginning next week on food safety and wellness protocols. To ensure consistent food safety execution, we will be adding to our daily food safety routines a recurring employee knowledge assessment of our rigorous food safety standards."

 Chipotle locations in a local area acknowledging to the public that they are holding a food safety meeting.

Chipotle locations in a local area acknowledging to the public that they are holding a food safety meeting.

An internal strength of Chipotle's issue statement is that they care for their customer's health and safety and that they take issues like this outbreak seriously. Chipotle took accountability for the problem and did not blame anyone else except themselves. In addition, their website with the information about the outbreak was transparent. They talked about what happened, further questions people may have (answering the 5 W's and the 1 H) and what they plan on doing for preventative measures. A weakness with this issue was that an outbreak similar to this current problem have happened in the past. Though looking further into several articles and news stories, the problem was truly never truly fixed. 

Lucky for me, I don't like Chipotle! :-)